Live from Las Vegas at Business Imaging Expo BIX2013

I am not here for the NFR or the ACA (National Finals Rodeo and American Country Awards), but they provide a fun backdrop. The real action is at the Business Imaging Expo, where the information is flowing at a furious pace. Best way to keep up? Twitter and #BIX2013 - hashtags are the thing these days, anyway. Those acronyms seem so 1990 dont they?

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August Observations From the Magazine Rack and What a Difference a Year Makes!

The Hard Copy Observer, August 2010

Observations: From the Magazine Rack 2010 – What a Difference a Year Makes!
by Jim Lyons

In 2010, the iPad has been huge as a platform for traditional magazines and new forms of magazine-like publications

In my Observations column just over a year ago (see “Jim Lyons Observations June 2009 – From the Magazine Rack”), I observed that Time’s Mine was an interesting, ongoing experiment with a personalized magazine. In what looked like a traditional hard-copy magazine, Mine was a response to the long-heard siren-song of personalizing content, culling articles based on subscriber profiles from a bevy of Time, Inc. publications. At the same time, I reflected back on other Observations columns, earlier in 2009, that covered the conversion of traditional hardcopy magazines such as PC Magazine to Web-based viewing/subscription sites like Zinio (www.zinio.com) and somewhat experimental projects like The Printed Blog and HP’s Tabbloid that seemed to reverse the trend back to a hard-copy orientation. It seemed as if the magazine world was facing an unprecedented level of change, and even excitement, though in the face of significant threats.

Well, one year (and two months) later, that level of change, in some ways seems trivial. What is the catalyst for the recent tumult? The April 2010 introduction of Apples iPad is the one significant event over the past 14 months that can be linked to so much more change in the magazine world. While the iPad has set sales records and offered new ways of doing many different things, and more generally inspired new ways to think about networked and tablet computers, one of the biggest opportunities presented by the iPad (and its ultimate offspring and offshoots) may be for magazines and newspapers to change the way they reach their readers. While the book world and its transition to e-books really started earlier, with the introduction of Amazons Kindle as a major milepost along this evolutionary path from print to electronic, the iPad can be blamed, or credited, for shaking loose the vision and potential rebirth of magazines (and potentially, but to a lesser extent, newspapers).

Magazines and iPad Viewing

With the iPad launch, and in the months following, many magazines, including Popular Science, Sports Illustrated, Wired, and even People, have been formatted, and are sold, for the iPad’s distinct viewing capabilities. While the results have been praised, the business model is still yet to be worked out. For example, a single issue typically costs five dollars through the iTunes app store, and one years subscription to the print version may be about the same, at least via many easily available promotional offers. There have been accusations that these iPad-specific magazine versions are gimmicky and destined not to last, and some industry observers, such as Techdirt’s Mike Masnick, have even compared them to the multimedia CD-ROM “revolution” of the 1990s (see “More People Recognizing That Media iPad Adaptations Feel Like CD-ROM Media”).

Zmags, which I covered in my May Observations column, is in beta with an iPad viewer

A look to the iTunes app store for iPad-specific apps or browsing for mobile-oriented Web pages geared for the iPad yields glimpses of some old friends. Remember Zinio (see “Jim Lyons Observations January 2009 – PC Magazine is Dead, Long Live PC Magazine”)? How about the more recently covered Zmags (see “Jim Lyons Observations May 2010 – Zmags—Another Online Viewing Alternative”)? HP’s MagCloud, (see “HP Enhances MagCloud Service, Offers ‘Blended Viewing Options’ for Magazine Readers", originally designed to help Indigo press owners (print service providers or PSPs) build volume by funneling short-run magazine print jobs to them, now has its own iPad app that offers partner magazine publishers the option of online viewing via Apple’s tablet, in addition to print-on-demand capabilities. Missing in the line-up, so far anyway, is Google’s Fast Flip (see "Jim Lyons Observations April 2010 – Google Fast Flip—More Innovation in Magazine and Newspaper Viewing”). Although this technology continues on with a mobile phone viewer, the firm has pulled back its presence on the Google News home page. Of course, the majority of these devices and apps are geared to the viewing of material prepared for print and then made available (i.e. “repurposed) for online as well. The exception is Fast Flip, which is based on viewing Web pages in a magazine style—a “flip through” format (as the name implies).

Flipboard

However, the biggest news on the iPad magazine front from the summer months is the launch of Flipboard (www.flipboard.com), the self-titled producer of “your personalized social magazine,” which includes Web pages and RSS feeds of your choosing (à la Google Fast Flip), but also intermingles material from your own Facebook and Twitter feeds (see image below). The excitement and rave reviews (see The Wall Street Journal’s Katie Boehret, “Your Own Digital Magazine”) have led to widespread downloads along with some start-up hiccups and threats from server issues (see “Flipboard hype crashes iPad apps servers”) and legal questions (see “Is Flipboard legal?”).

Flipboard has become an iPad sensation as "Your Personalized Social Magazine," but except for my plea for interested souls, there has not much Twitter action on "Flipboard printing"

Flipboard delivers dynamic and very personalized content and is far from the static PDF examples above and for that reason, seems like perhaps an ideal candidate for some printing as users attempt to capture a “moment in time” that conceivably combines their online worlds. So far neither Flipboard nor its user community seem to have given printing much thought, as evidenced by a search of Twitter for “Flipboard printing” that turns up only a few obscure references (see image below). After a few more months of maturation, however, we would not be surprised to see a printing need emerge, just as with the iPad at large. (See bottom of post for additional links related to Flipboard.)

The Return of the Ultimate Countertrend?

Clearly the world is changing quickly around this space, so stay tuned. But there are some comforting moments of stability … and even nostalgia. Earlier this week, I received an e-mail from an old friend I met while covering this “beat,” Joshua Karp of spring 2009’s first darling (and then defunct) The Printed Blog (see "Jim Lyons Observation, April 2009 – Ultimate Countertrend—The Printed Blog”). Karp’s e-mail announced … drumroll please ... the return of The Printed Blog! With these words, Karp announced a subscription-based, paid model, with the following description that will no doubt warm the hearts of at least some of my readers.

I wanted to let you know that Ive restarted The Printed Blog. We re-launched because there is no publication that brings you the best of the web, curated by people you follow and respect, in a beautiful print format every week - and there needs to be. Sometimes, its just nice to sit down - on the train, or a couch, or at a café, and to read something on paper. Not everything is always better online, by default. We believe that the web is best suited for cutting and pasting and searching and linking and transacting - and print is best for actually CONSUMING information, and, ironically, the more content is pushed online, the more important print is going to become.

For more info, stay tuned here, or hit www.theprintedblog.com.

As I love to preach to my MBA marketing students: segments, segments, segments… We learn over time that as fast as things change, different users have different needs, at different times, and for different purposes. Printing and viewing have already coexisted for generations (remember 35mm slides?), and will no doubt continue their jostling for some time to come. Be sure to watch this space for further developments.

_____________

Other Links for Flipboard (and iPad magazine) commentary

http://www.businessinsider.com/flipboard-the-social-ipad-app-everyone-is-going-crazy-over-explained-in-80-seconds-2010-7

http://www.usatoday.com/tech/products/2010-08-11-flipboard11_ST_N.htm?csp=usat.me


http://mediamemo.allthingsd.com/20100816/why-ipad-magazines-wont-be-a-really-big-business-for-a-while-and-why-prices-wont-come-down-either/

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January Observations From the QR Code sandbox — and will QR Codes help printing

by Jim Lyons

The Hard Copy Observer, January 2010

Observations: From the QR Code sandbox — and will QR Codes help printing?

In trying to find a binding theme for this month’s column about sticking my toe into the water surrounding QR Codes, the underlying influence of the movie sensation Avatar triggered the application of one of my central themes: how things all seem to connect to each other and to my world.

But as a tangible piece of writing, this column began with a tweet that linked to a blog that discussed a report, which I then retweeted. The subject? “More Reporters Using Facebook and Twitter.” This is not surprising as the more I read and write, the more I read and write on social media platforms. As an aside, the report also includes the finding that 61 percent of reporters also admitted to using Wikipedia. (And when it comes to these news sources, it should be noted, blogger Michael Sachoff writes, “The survey made it clear reporters and editors are highly aware of the need to verify information they get from social media.”)

So, I started thinking about how I was gathering information (and initially inspiration) for this month’s column. While I’ve been in the printer industry seemingly forever, I’ve frankly never paid a great deal of attention to barcodes, which have actually been around longer than I have. (The original ideas for barcodes date back to the late 1940’s, according to http://en.wikipedia.org/wiki/Barcode.) But it has specifically been the QR Code (see photo and http://en.wikipedia.org/wiki/QR_code) that has found its way onto my radar lately, and for that, I must credit Twitter. The last few months have seen a critical mass of tweets from those whom I follow and those I’ve also flagged on printer-related lists via Tweetdeck and more recently Twitter itself. In particular, @Gail_NK, @johnfoleyjr, and @ToughLoveforX have helped me embark on a basic QR Code education. (Readers, here’s a quick homework assignment: before you start messing around with the QR Codes themselves—follow these three on Twitter.)

QR (for Quick Response) Codes were developed in Japan, and I will forgo a description of how they work, beyond comparing them to the basic barcode functionality that were all familiar with, similar to those used at the supermarket (see image at left). The ubiquity that’s evident in that situation—printed barcodes on virtually every single item that is manufactured (and more and more, grown)—would be exactly the vision that would excite the printers that produce those codes, especially industrial models. Taking that theme even more broadly, with QR Codes, the key to even further ubiquity is that the “scanner” is now something virtually every person carries around with them in the form of a camera-equipped mobile phone (with the appropriate app installed), and the codes can be used to identify further information, phone numbers, and URLs, and even “take you there” via the phone’s Web browser. To borrow from the banner text at the Web site qrconnect.com, QR Codes can “Increase the Impact of Print. Use QR Codes on anything printed—there is no limit. Mobile users simply point and click to jump to online content, dial the phone, or download information.”

A great New York Times article by Stephanie Clifford titled, “From Print to Phone to Web. And a Sale?” appeared in early January 2010 and describes the application of QR Codes, along with some related technologies, in what might be their most promising manifestation. As included inside of print publications, specifically magazines, QR Codes serve as embedded links in editorial and advertising pages. This solution allows an interested reader to get more information, or even immediately go online and order something, in a very appealing linkage between print and online worlds, potentially tapping the best of both.

Now back to that “everything’s connected” idea. Because this was all starting to sound very familiar, even before reading the Times piece, my mind drifted back a couple of weeks to those year-end tweets linked to lists of “best and worst technology of the decade,” and right up there at the top of those worst lists, was the :cuecat! (see photo). In her short article, Clifford masterfully uses attention to the past to try to predict the future as she explores the history of QR Codes and looks at what might be different this time around. The value proposition seems to be exactly the same—see a magazine ad, scan in a link, and pull up a Web page—but as Clifford points out, there are a couple of key differences, the biggest one being that the cat-shaped scanner of the 10-year-old solution was extra, something that had to be provided to magazine readers and PC owners to make the system work. Now the mobile phone provides that missing link, at least that is what hopeful entrepreneurs and technologists are hoping.

Now after this explanation, the question remains whether this technology is good for printing. Assuming the system works, the advertising linkage application is good for print publications as a method to keep the medium relevant and inter-linked with online information. And in this day and age, anything positive for newspapers and magazines is a plus. The benefits for local printers are not as clear, as taking a “scan” (photo) from a screen seems to be equally effective as taking that scan from a printed source. Putting the functions of paper into the world of the virtual—with the transfer of some of paper’s functionality to mobile phones—is certainly occurring in applications like tickets and boarding passes.

To get to know QR Codes better, I suggest getting your hands dirty, and based on the recommendation of @Gail_NK, I have had excellent luck with Optiscan, a $2 app for my trusty (and oft-mentioned) iPhone. I suggest springing for the $2, trying a quick download and starting with the QR codes here (represented on-screen or printed). I think you will be impressed.

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